A collaboration between Diesel + Edun was briefed in for Grazia to amplify and editorialise. We designed the site to appear to sit in the Grazia daily website and feel more owned and editorial. We housed their cast of African talent they were exposing, editorialised the new clothing range and hosted the below short film.
The microsite was also used to advertise a pop-up Diesel Village shop and exclusive event on London’s Regent street. The competition winner enjoyed a dinner date with the Grazia & Diesel teams at the pop-up village store.
I also designed a full Grazia takeover and display formats to drive to the campaign.