Hi 
I am a UX/UI Design Lead with 20+ years’ experience 
working with in-house design departments and agencies.

Throughout my career I have been lucky enough to work on some large digital products and major accounts representing some wonderfully creative brands.
Most recently I have been leading and scaling a global design team building products for lawyers. 
Some key achievements of the past few years are; strategising and delivering a new global design system, implementing token/variable based design guidelines, introducing a design thinking methodology process into a large business, and pioneering many new AI enhancements. I have really relished the opportunity to lead and build a team of talented designers. It has been challenging & rewarding in equal measure and I am incredibly proud of all my team has achieved.
 
Previously I have been contracting to technology companies and ad agencies. Working on a wide range of projects and mediums. From large format print pieces with Adobe Suite to designing multiple user interfaces with Sketch or Figma.
 
Earlier in my career I was leading a small team designing creative and engaging content pieces for top brands at the publishers Bauer Media. Clients there ranged from high end fashion to alcohol brands and electronics companies. It included designing for everyday FMCG clients, specialist service clients, corporate identities, websites, email newsletters, Facebook apps and rich media display adverts.
 
Working on both B2B and consumer projects I am a very versatile designer focused on usability and delivering high impact and engaging user experiences. In collaborating with exceptional professionals - including high level VPs, project managers, tech leads, developers  – I enjoy broadening my skills and knowledge.
 
My specific skills include facilitating UX design thinking exercises, conducting user testing, leading & critiquing design.  I have in-depth knowledge of design systems, having worked on and built a tokenised/variable based MUI system at Litera. I have a passion for designing accessible, user centred products, with a deep understanding of users’ workflows, daily work patterns, and pain-points. I have experience creating user personas & efficient journeys, designing wireframes, and building high fidelity prototypes representing the discovery learnings. As an end-end designer I am comfortable handing off to development teams and assisting with QE. Once the product is released I am able to monitor user adoption with analytical tools and continue to iterate and improve the overall experience.
 
Software knowledge: Figma, FigJam, Miro, Adobe Photoshop + Illustrator + InDesign, Dovetail, Storybook, Pendo. MS Office products (including Copilot), Atlassian Jira & Confluence.
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