A pitch to create a series of DISCOVER_ pieces of content for BMW. Distributed as long form articles in magazine, but mainly directing a series of short interactive films. The idea was to highlight “The Next 100 Years” concept for BMW and their electric vehicle range.
My role in the pitch was to help conceptualise the digital elements, designing the online website here and art directing the pitch presentation. All the content would be created by the Empire and Car teams and hosted in one online destination with short teaser videos being distributed on social platforms to drive traffic.
