A cross platform campaign to find the new face of L’Oreal. The #ColourMyLife hash tag would be pushed out and users encouraged to send in a model shot showing their style. Once all the entries are in, a shortlist is selected & highlighted in the campaign. Users are then asked to vote for their winner.
For further engagement we proposed a new styling tool. The user would activate their webcam and we would overlay transparent hair style assets which they could select. Once happy with their new style the user would be able to share it on their Facebook, Twitter or Instagram accounts.