I was involved in a large overhaul of all of the Bauer brand newsletters that are sent out to the subscriber database. None of them where responsive and the retention numbers were suffering with the huge shift to users consuming content on mobile.
I was tasked with re-designing the newsletters for a number of Bauer's leading brands.
A super campaign I was involved in was a partnership between Grazia and OFFICE. We produced a “Shoespaper” insert into the Grazia magazine distribution which contained editorial content that sat alongside offers from the shoe brands represented in OFFICE stores. I was responsible for designing both the responsive newsletter as well as the email bursts which advertised a specific brand or offer during the activity.