EE mobile were releasing a new multiple devices account for families to manage their mobiles. We built a fun quiz to bring this new mobile contract option to life. Would you share? Your toothbrush? Movie popcorn? Your tablet? Each of the relevant brands would host this stand alone website with their own relevant questions and a brand specific prize offered. It was an extremely successful campaign with EE reporting an increase in shared contracts after our activity ran.
At the end of the campaign we ran a results phase which simply displayed the findings from the quiz and gave the users another chance of winning a prize.